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A silver medal project: the partial success of Russia's soft power in Sochi 2014


Wolfe, Sven Daniel (2015). A silver medal project: the partial success of Russia's soft power in Sochi 2014. Annals of Leisure Research:online.

Abstract

This paper argues that the 2014 Winter Olympics in Sochi, Russia, represented a soft power attempt to introduce a new conception of “Russian-ness” to both domestic and international audiences. Pre- and post-event attitudes regarding Russia were captured at the international, domestic, and local levels from popular opinion surveys, international and domestic mass media and social networks, interviews, and participant observation. The paper concludes that while the international aspirations failed, the domestic population – after some notable problems – accepted this new sense of Russian-ness. Though the Sochi Olympics did not change international perceptions, the games were instrumental in consolidating domestic power.

Abstract

This paper argues that the 2014 Winter Olympics in Sochi, Russia, represented a soft power attempt to introduce a new conception of “Russian-ness” to both domestic and international audiences. Pre- and post-event attitudes regarding Russia were captured at the international, domestic, and local levels from popular opinion surveys, international and domestic mass media and social networks, interviews, and participant observation. The paper concludes that while the international aspirations failed, the domestic population – after some notable problems – accepted this new sense of Russian-ness. Though the Sochi Olympics did not change international perceptions, the games were instrumental in consolidating domestic power.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:07 Faculty of Science > Institute of Geography
Dewey Decimal Classification:910 Geography & travel
Language:English
Date:23 December 2015
Deposited On:09 Sep 2016 08:59
Last Modified:10 Sep 2016 07:58
Publisher:Taylor & Francis
ISSN:1174-5398
Publisher DOI:https://doi.org/10.1080/11745398.2015.1122534

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