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The future of online content personalisation: Technology, law and digital freedoms


Graber, Christoph B (2016). The future of online content personalisation: Technology, law and digital freedoms. i-call Working Paper Series 01, University of Zurich.

Abstract

As online information is increasingly tailored, or “personalised”, to the user, it has been praised by some as a pragmatic response to information overload, while criticised by others as creating an echo chamber that threatens deliberative democracy. The unsettling question is whether the latest wave of innovation in online content personalisation technologies has shifted decision-making power from humans to computers. The paper argues that a thorough understanding of personalisation technologies is necessary to critically evaluate their normative effect and impact on social values. It reflects on the differences between regulation by code and regulation by law, exploring how code affects individual and social autonomies, and considering whether meta-rules regulating code are appropriate. The aim of this paper is to detail the constitutive features of the digital world and elucidate how these create norms that regulate the Internet.

Abstract

As online information is increasingly tailored, or “personalised”, to the user, it has been praised by some as a pragmatic response to information overload, while criticised by others as creating an echo chamber that threatens deliberative democracy. The unsettling question is whether the latest wave of innovation in online content personalisation technologies has shifted decision-making power from humans to computers. The paper argues that a thorough understanding of personalisation technologies is necessary to critically evaluate their normative effect and impact on social values. It reflects on the differences between regulation by code and regulation by law, exploring how code affects individual and social autonomies, and considering whether meta-rules regulating code are appropriate. The aim of this paper is to detail the constitutive features of the digital world and elucidate how these create norms that regulate the Internet.

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Additional indexing

Item Type:Working Paper
Communities & Collections:02 Faculty of Law > Institute of Legal Sciences > Basic Subjects
Working Paper Series > i-call Working Paper Series
Dewey Decimal Classification:340 Law
Language:English
Date:October 2016
Deposited On:13 Oct 2016 08:44
Last Modified:29 Aug 2017 10:20
Series Name:i-call Working Paper Series
Number of Pages:22
ISSN:1664-0144
Free access at:Official URL. An embargo period may apply.
Related URLs:http://www.rwi.uzh.ch/de/lehreforschung/alphabetisch/graber/Research/workingpapers2015.html (Organisation)

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