Header

UZH-Logo

Maintenance Infos

Retail revenue management


Mild, Andreas; Natter, Martin; Reutterer, Thomas; Taudes, Alfred; Wöckl, Jürgen (2009). Retail revenue management. European Retail Research, 23(2):89-106.

Abstract

This work surveys decision support systems that use sales and shopping basket data to suggest regular and promotional price changes in order to improve profit and turnover in retailing (so-called retail revenue management [RRM] systems). Starting with a demonstration of the impact of pricing on profit, we critically assess the pricing methods currently used in retailing and from this basis show the potential for improvement using retail revenue management systems. Furthermore, we classify the different types of pricing problems and describe the methods that are used in retail revenue management. Finally, we discuss the pricing process of retail revenue management systems and report the benefits of such systems typically observed in practice.

Abstract

This work surveys decision support systems that use sales and shopping basket data to suggest regular and promotional price changes in order to improve profit and turnover in retailing (so-called retail revenue management [RRM] systems). Starting with a demonstration of the impact of pricing on profit, we critically assess the pricing methods currently used in retailing and from this basis show the potential for improvement using retail revenue management systems. Furthermore, we classify the different types of pricing problems and describe the methods that are used in retail revenue management. Finally, we discuss the pricing process of retail revenue management systems and report the benefits of such systems typically observed in practice.

Statistics

Additional indexing

Item Type:Journal Article, not refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:2009
Deposited On:09 Dec 2016 11:18
Last Modified:08 Dec 2017 21:19
Publisher:Springer
ISSN:1867-8785
Other Identification Number:merlin-id:14197

Download

Full text not available from this repository.