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Dynamic Pricing Support Systems for DIY Retailers - A Case Study from Austria


Natter, Martin; Reutterer, Thomas; Mild, Andreas (2014). Dynamic Pricing Support Systems for DIY Retailers - A Case Study from Austria. GFK Marketing Intelligence Review, 1(1):46-53.

Abstract

Merchandise managers have long dreamt of automated dynamic systems to help them make well-informed pricing decisions. However, such systems have proved as elusive as the Holy Grail - until now, that is. The story of an Austrian DIY retailer shows often undetected opportunities to use valuable information, hidden in retailers' data warehouses, on consumer reactions to previous price changes in order to make automatic pricing and promotion decisions.

Abstract

Merchandise managers have long dreamt of automated dynamic systems to help them make well-informed pricing decisions. However, such systems have proved as elusive as the Holy Grail - until now, that is. The story of an Austrian DIY retailer shows often undetected opportunities to use valuable information, hidden in retailers' data warehouses, on consumer reactions to previous price changes in order to make automatic pricing and promotion decisions.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:2014
Deposited On:09 Dec 2016 11:37
Last Modified:09 Dec 2016 11:50
Publisher:De Gruyter Open
ISSN:1865-5866
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.2478/gfkmir-2014-0084
Other Identification Number:merlin-id:14198

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