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Web-based knowledge management in product concept development: the DELI approach


Natter, Martin; Mild, Andreas; Taudes, Alfred; Geberth, Christian (2004). Web-based knowledge management in product concept development: the DELI approach. International Journal of Electronic Business, 2(5):471-479.

Abstract

In this paper, we describe DELI ("Development Interactive"), a method and software system that supports the product concept development phase by multi-functional product development teams using Marketing Engineering methods. After motivating our research, we present core concepts underlying DELI: a data model encompassing customer and product attributes and preferences as well as a questionnaire generating tool based thereon, a novel integrated clustering and attribute/product positioning algorithm for market map generation and a conjoint-based market simulation component. All concepts are explained using a real-world mobile phone case study.

Abstract

In this paper, we describe DELI ("Development Interactive"), a method and software system that supports the product concept development phase by multi-functional product development teams using Marketing Engineering methods. After motivating our research, we present core concepts underlying DELI: a data model encompassing customer and product attributes and preferences as well as a questionnaire generating tool based thereon, a novel integrated clustering and attribute/product positioning algorithm for market map generation and a conjoint-based market simulation component. All concepts are explained using a real-world mobile phone case study.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:2004
Deposited On:09 Dec 2016 11:08
Last Modified:09 Dec 2016 11:08
Publisher:Inderscience Publishers
ISSN:1470-6067
Publisher DOI:https://doi.org/10.1504/IJEB.2004.005880
Other Identification Number:merlin-id:14204

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