Header

UZH-Logo

Maintenance Infos

The role of partisan cues in voter mobilization campaigns: evidence from a randomized field experiment


Foos, Florian; De Rooij, Eline A (2017). The role of partisan cues in voter mobilization campaigns: evidence from a randomized field experiment. Electoral Studies, 45:63-74.

Abstract

The transmission of partisan appeals during election campaigns is widely believed to aid the formation of citizens' candidate preferences, or to serve as rallying cries, thereby increasing turnout. While laboratory and survey experiments show that partisan cues help citizens decide between candidates, and partisan elections see higher turnout than non-partisan elections, it is unclear if party labels and partisan rhetoric cause voters to turn out in higher numbers in real-world elections. We exploit a low-information election in the UK to randomly assign whether campaign phone messages include strong partisan cues or promote the same candidate without such cues. Whereas we find no significant difference in the overall effectiveness of messages with and without partisan cues at increasing turnout, the effectiveness of the former is moderated by party preference: Consistent with the use of acceptance-rejection heuristics, campaign calls with partisan cues are more likely to mobilize party supporters than rival partisans.

Abstract

The transmission of partisan appeals during election campaigns is widely believed to aid the formation of citizens' candidate preferences, or to serve as rallying cries, thereby increasing turnout. While laboratory and survey experiments show that partisan cues help citizens decide between candidates, and partisan elections see higher turnout than non-partisan elections, it is unclear if party labels and partisan rhetoric cause voters to turn out in higher numbers in real-world elections. We exploit a low-information election in the UK to randomly assign whether campaign phone messages include strong partisan cues or promote the same candidate without such cues. Whereas we find no significant difference in the overall effectiveness of messages with and without partisan cues at increasing turnout, the effectiveness of the former is moderated by party preference: Consistent with the use of acceptance-rejection heuristics, campaign calls with partisan cues are more likely to mobilize party supporters than rival partisans.

Statistics

Altmetrics

Downloads

0 downloads since deposited on 12 Jan 2017
0 downloads since 12 months

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Political Science
Dewey Decimal Classification:320 Political science
Uncontrolled Keywords:election campaigns, field experiment, GOTV, partisanship, political parties, turnout
Language:English
Date:February 2017
Deposited On:12 Jan 2017 10:04
Last Modified:02 Apr 2017 05:12
Publisher:Elsevier
ISSN:0261-3794
Publisher DOI:https://doi.org/10.1016/j.electstud.2016.11.010

Download

Preview Icon on Download
Content: Accepted Version
Language: English
Filetype: PDF - Registered users only until 12 January 2020
Size: 1MB
View at publisher
Embargo till: 2020-01-12