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Interactive cities? Local political online communication in Switzerland


Klinger, Ulrike; Rösli, Stephan; Jarren, Otfried (2016). Interactive cities? Local political online communication in Switzerland. Studies in Communication Sciences, 16(2):141-147.

Abstract

Do city governments and administrations use interactive online tools in their communication? Are they eager to foster interaction with citizens via social networks and microblogs? And what kind of tools do they employ on their websites? We seek to answer these questions with a quantitative analysis of interactive political online communication implemented by city governments and administrations in Switzerland. Results show that more than 70% of all Swiss cities (N = 159) offer at least one interactive tool; about one third of the cities are active in social networks. In the French-speaking part of Switzerland more cities use social networks than in the German part, while the Italian-speaking part, Ticino, lags behind.

Abstract

Do city governments and administrations use interactive online tools in their communication? Are they eager to foster interaction with citizens via social networks and microblogs? And what kind of tools do they employ on their websites? We seek to answer these questions with a quantitative analysis of interactive political online communication implemented by city governments and administrations in Switzerland. Results show that more than 70% of all Swiss cities (N = 159) offer at least one interactive tool; about one third of the cities are active in social networks. In the French-speaking part of Switzerland more cities use social networks than in the German part, while the Italian-speaking part, Ticino, lags behind.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:Local political communication; Online communication; Social media; Switzerland
Language:English
Date:2016
Deposited On:17 Feb 2017 10:34
Last Modified:31 May 2017 07:06
Publisher:Elsevier
ISSN:1424-4896
Funders:Schweizerischer Nationalfonds
Publisher DOI:https://doi.org/10.1016/j.scoms.2016.11.001

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