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Death-Related Publicity as Informational Advertising: Evidence from the Music Industry


Brandes, L; Nüesch, Stephan; Franck, E (2016). Death-Related Publicity as Informational Advertising: Evidence from the Music Industry. Marketing Letters, 27(1):143-157.

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Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:2016
Deposited On:22 Feb 2017 17:12
Last Modified:22 Feb 2017 17:14
Publisher:Springer
ISSN:0923-0645
Publisher DOI:https://doi.org/10.1007/s11002-014-9322-1
Other Identification Number:merlin-id:13936

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