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Should cable television channels be offered à la carte?


Crawford, Gregory S; Yurukoglu, Ali (2016). Should cable television channels be offered à la carte? .

Abstract

Why do cable TV companies force people to purchase channels they don’t even like? Wouldn’t consumers be better off if they could purchase channels individually rather than only as part of large packages? Not necessarily. This research shows that channel prices would be higher on average if they were offered individually, and if the increase in prices is large enough it can more than offset the benefits of unbundling.

Abstract

Why do cable TV companies force people to purchase channels they don’t even like? Wouldn’t consumers be better off if they could purchase channels individually rather than only as part of large packages? Not necessarily. This research shows that channel prices would be higher on average if they were offered individually, and if the increase in prices is large enough it can more than offset the benefits of unbundling.

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Additional indexing

Item Type:Scientific Publication in Electronic Form
Communities & Collections:03 Faculty of Economics > Department of Economics
Dewey Decimal Classification:330 Economics
Language:English
Date:11 January 2016
Deposited On:14 Mar 2017 14:34
Last Modified:14 Mar 2017 14:42
Series Name:Microeconomic insights
Official URL:http://microeconomicinsights.org/should-cable-television-channels-be-offered-a-la-carte/
Related URLs:http://microeconomicinsights.org/about/ (Organisation)
https://creativecommons.org/licenses/by-nd/4.0/

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