Header

UZH-Logo

Maintenance Infos

The effect of red color on perceived self-attractiveness


Berthold, Anne; Reese, Gerhard; Martin, Judith (2017). The effect of red color on perceived self-attractiveness. European Journal of Social Psychology, 47(5):645-652.

Abstract

Recent research showed that individuals are perceived as more attractive when presented with the color red. We seek to extend these findings by studying the effects of red color on individuals' perception of self-attractiveness, rather than the attractiveness of others. Based on the color-in-context theory, we hypothesized that individuals would perceive themselves as more attractive under red chromatic conditions. In three experiments, participants were asked to wear a red or a blue shirt and rated their own attractiveness. As expected, participants in the red shirt condition indicated a higher level of self-attractiveness than participants in the blue condition. Moreover, the results showed that the self-perception red effect was mediated by the individuals' self-perceived sexual receptivity and self-perceived status.

Abstract

Recent research showed that individuals are perceived as more attractive when presented with the color red. We seek to extend these findings by studying the effects of red color on individuals' perception of self-attractiveness, rather than the attractiveness of others. Based on the color-in-context theory, we hypothesized that individuals would perceive themselves as more attractive under red chromatic conditions. In three experiments, participants were asked to wear a red or a blue shirt and rated their own attractiveness. As expected, participants in the red shirt condition indicated a higher level of self-attractiveness than participants in the blue condition. Moreover, the results showed that the self-perception red effect was mediated by the individuals' self-perceived sexual receptivity and self-perceived status.

Statistics

Altmetrics

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Psychology
Dewey Decimal Classification:150 Psychology
Language:English
Date:2017
Deposited On:10 Jul 2017 09:24
Last Modified:06 Sep 2017 01:02
Publisher:Wiley-Blackwell Publishing, Inc.
ISSN:0046-2772
Publisher DOI:https://doi.org/10.1002/ejsp.2238

Download

Full text not available from this repository.
View at publisher