This study investigated the elicitation of smiling and laughter and the role of facial display regulation markers (e.g., down-regulating of a smile or laugh) in positive emotions. In a structured group conversation setting, the frequency and intensity of Duchenne and non-Duchenne smiles and laughs when telling memories of 16 positive emotions proposed by Ekman  were assessed. Facial responses were coded with the Facial Action Coding System (FACS ) and laughter vocalizations were assessed. The results show that smiles and laughs occurred in all 16 positive emotions. Laughter occurred most often in amusement and schadenfreude (laughter occurred in 72% and 71% of the recalled emotion memories respectively). Also, the intensity of the smiles and laughs was higher in amusement and schadenfreude than in the other 14 positive emotions. Furthermore, down-regulated displays (i.e., including facial markers counteracting the upward action of the zygomatic major muscle) resembled Duchenne Displays in their intensity. To summarize, more insight is gained into the facial expression of positive emotions, also highlighting the role of laughter. Also, the importance of assessing regulation markers in joy displays when people are in social settings is stressed.