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Media branding : a strategy to align values to media management?


Siegert, Gabriele; Hangartner, Stefanie A. (2017). Media branding : a strategy to align values to media management? In: Altmeppen, K D; Hollifield, C. Ann; van Loon, Joost. Value‐oriented media management : decision making between profit and responsibility. Berlin: Springer, 211-221.

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Contributors:Klaus‐Dieter / Hollifield, C. Ann / van Loon, Joost
Item Type:Book Section, not_refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2017
Deposited On:18 Dec 2017 16:04
Last Modified:25 Feb 2018 06:34
Publisher:Springer
ISBN:978-3-319-51008-8
OA Status:Closed
Publisher DOI:https://doi.org/10.1007/978-3-319-51008-8_17
Official URL:https://link.springer.com/book/10.1007%2F978-3-319-51008-8

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