Header

UZH-Logo

Maintenance Infos

Kommunikationskampagnen im Gesundheitsbereich. Grundlagen und Anwendungen


Bonfadelli, Heinz; Friemel, Thomas N (2006). Kommunikationskampagnen im Gesundheitsbereich. Grundlagen und Anwendungen. Konstanz: UVK Verlag.

Abstract

The book summarizes theoretical concepts and empirical results on the topic of public communication campaigns, especially in the domain of health. In addition, it contains a management tool to optimize the process of campaign planning, monitoring and evaluation.

Abstract

The book summarizes theoretical concepts and empirical results on the topic of public communication campaigns, especially in the domain of health. In addition, it contains a management tool to optimize the process of campaign planning, monitoring and evaluation.

Statistics

Altmetrics

Additional indexing

Item Type:Monograph
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:Public Communication Campaigns Health Communication
Language:German
Date:2006
Deposited On:25 Mar 2009 10:08
Last Modified:21 Nov 2017 14:03
Publisher:UVK Verlag
Number of Pages:149
ISBN:3-89669-579-7
Related URLs:http://www.recherche-portal.ch/primo_library/libweb/action/search.do?fn=search&mode=Advanced&vid=ZAD&vl%28186672378UI0%29=isbn&vl%281UI0%29=contains&vl%28freeText0%29=3-89669-579-7

Download

Full text not available from this repository.