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The role of patriotism in explaining the TV audience of national team games - Evidence from four international tournaments


Nüesch, S; Franck, E (2009). The role of patriotism in explaining the TV audience of national team games - Evidence from four international tournaments. Journal of Media Economics, 22(1):6-19.

Abstract

In the literature addressing the determinants of TV audiences in sports, both the absolute and relative playing strength of the opponents play a prominent role. Regarding national team competitions, however, this study conjectures that patriotism matters as well. Analyzing the Swiss TV audience at 2 World Cups and 2 European Football Championships, this study finds strong evidence that TV ratings are highly affected by the sizes of the groups of foreign residents affiliated with the teams playing on the field.

Abstract

In the literature addressing the determinants of TV audiences in sports, both the absolute and relative playing strength of the opponents play a prominent role. Regarding national team competitions, however, this study conjectures that patriotism matters as well. Analyzing the Swiss TV audience at 2 World Cups and 2 European Football Championships, this study finds strong evidence that TV ratings are highly affected by the sizes of the groups of foreign residents affiliated with the teams playing on the field.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:2009
Deposited On:19 Mar 2009 07:41
Last Modified:17 Feb 2018 22:46
Publisher:Taylor & Francis
ISSN:0899-7764
OA Status:Green
Publisher DOI:https://doi.org/10.1080/08997760902724472
Related URLs:http://www.business.uzh.ch/professorships/strategy/team/nuesch/publications/The_Role_of_Patriotism.pdf

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