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Der Einfluss von Massenmedien und interpersonalen Gesprächen auf den individuellen Wahlentscheid - Eine empirische Analyse in der Gemeinde Emmen


Wassmer, C (2009). Der Einfluss von Massenmedien und interpersonalen Gesprächen auf den individuellen Wahlentscheid - Eine empirische Analyse in der Gemeinde Emmen. Studies in Communication Sciences, 9(1):265-288.

Abstract

This article is about media reception and voting behavior. The empirical analysis measures the individual’s quantitative use, the qualitative rating, and the subjective perceived political orientation of mass media and interpersonal communication. The results allow eliciting the effects of political communication on the individual voting behavior, primarily for the swing voter. The object of investigation is the commune of Emmen, Switzerland. For this purpose a concept including the micro-sociological and the psychological concept of voting behavior as well as the RA S-model will be prepared. The own analysis model acts on the assumption that short effects like mass media or interpersonal information, departing from the party identification, are the cause of change in the individual voting behavior.

Abstract

This article is about media reception and voting behavior. The empirical analysis measures the individual’s quantitative use, the qualitative rating, and the subjective perceived political orientation of mass media and interpersonal communication. The results allow eliciting the effects of political communication on the individual voting behavior, primarily for the swing voter. The object of investigation is the commune of Emmen, Switzerland. For this purpose a concept including the micro-sociological and the psychological concept of voting behavior as well as the RA S-model will be prepared. The own analysis model acts on the assumption that short effects like mass media or interpersonal information, departing from the party identification, are the cause of change in the individual voting behavior.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:German
Date:2009
Deposited On:12 Aug 2009 11:32
Last Modified:15 Dec 2016 09:19
Publisher:Universita della Svizzera Italiana, Facolta di Scienze della Comunicazione & SGKM
ISSN:1424-4896
Official URL:http://www.scoms.ch/

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