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Switzerland: Desire for diversity without regulation - a paradoxical case?


Künzler, M (2009). Switzerland: Desire for diversity without regulation - a paradoxical case? International Communication Gazette, 71(1-2):67-76.

Abstract

Diversity is an important guiding principle of Switzerland's overall policy and media policy since the country consists of different political and economic entities but also of three language regions. Surprisingly, only weak media concentration regulations were introduced to protect media diversity. This article looks for the reasons behind this paradoxical situation by examining parliamentary debates about media and competition regulations. It becomes apparent that decision-makers encouraged cross-media ownership assuming that it would strengthen regional publishing houses in order to maintain regional diversity within the country. Alongside this goal was with the intention to establish a strong public service broadcaster, which would enable comprehensive domestic programmes despite the high market shares of foreign broadcasting stations.

Abstract

Diversity is an important guiding principle of Switzerland's overall policy and media policy since the country consists of different political and economic entities but also of three language regions. Surprisingly, only weak media concentration regulations were introduced to protect media diversity. This article looks for the reasons behind this paradoxical situation by examining parliamentary debates about media and competition regulations. It becomes apparent that decision-makers encouraged cross-media ownership assuming that it would strengthen regional publishing houses in order to maintain regional diversity within the country. Alongside this goal was with the intention to establish a strong public service broadcaster, which would enable comprehensive domestic programmes despite the high market shares of foreign broadcasting stations.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:February 2009
Deposited On:02 Oct 2009 11:46
Last Modified:05 Apr 2016 13:22
Publisher:Sage Publications
ISSN:1748-0485
Publisher DOI:https://doi.org/10.1177/1748048508097931

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