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Managing risk in motion picture project development


von Rimscha, M Bjørn (2009). Managing risk in motion picture project development. Journal of Media Business Studies, 6(4):75-101.

Abstract

Movies are produced as unique prototypic media content to serve a highly uncertain demand. Film producers have to address the consumption risk while their projects are still in their development phase. This paper provides a literature review of key risk dimensions of movie projects and how to control them. The interviews conducted with movie producers have made it possible to compare the industry’s risk control strategies. Content attributes, personnel, and funding emerge as key project resources and risk reducing elements both in theory and practice. Three distinct risk control strategies are identified and assigned to different resource configurations and market constraints of individual producers.

Abstract

Movies are produced as unique prototypic media content to serve a highly uncertain demand. Film producers have to address the consumption risk while their projects are still in their development phase. This paper provides a literature review of key risk dimensions of movie projects and how to control them. The interviews conducted with movie producers have made it possible to compare the industry’s risk control strategies. Content attributes, personnel, and funding emerge as key project resources and risk reducing elements both in theory and practice. Three distinct risk control strategies are identified and assigned to different resource configurations and market constraints of individual producers.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:project management;project selection; movie producer; industry structure; project resources;
Language:English
Date:2009
Deposited On:16 Feb 2010 10:49
Last Modified:05 Apr 2016 13:30
Publisher:Hoegskolan i Joenkoeping
ISSN:1652-2354
Official URL:http://www.jombs.com/abstracts/2009644A.html
Related URLs:http://www.jombs.com (Publisher)

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