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New chances for attracting attention: the extreme right and radical right in Swiss public communication, 1960-2005


Udris, L; Imhof, K; Ettinger, P (2009). New chances for attracting attention: the extreme right and radical right in Swiss public communication, 1960-2005. In: Niggli, M A. Right-wing extremism in Switzerland : national and international perspectives. Baden-Baden: Nomos, 41-57.

Abstract

The focus of this chapter is the attention that has been paid to the extreme right and radical right in Switzerland. Using a longitudinal analysis (1960-2005) of articles and reports in leading media outlets and of debates in the parliamentary arena, we argue that the (growing) resonance of the extreme right and radical right depends on the salience of a rigid ‘semantics of difference’ in public communication. Awareness of the extreme right and radical right increases in the context of an intensified political conflict about what ought to be considered as extreme or radical. The ‘new structural transformation of the public sphere’ has also led to increasing coverage given to scandals, conflicts and taboo-breaking; that creates favourable opportunity structures for the extreme right and radical right and provides these actors with new chances of attracting attention.

Abstract

The focus of this chapter is the attention that has been paid to the extreme right and radical right in Switzerland. Using a longitudinal analysis (1960-2005) of articles and reports in leading media outlets and of debates in the parliamentary arena, we argue that the (growing) resonance of the extreme right and radical right depends on the salience of a rigid ‘semantics of difference’ in public communication. Awareness of the extreme right and radical right increases in the context of an intensified political conflict about what ought to be considered as extreme or radical. The ‘new structural transformation of the public sphere’ has also led to increasing coverage given to scandals, conflicts and taboo-breaking; that creates favourable opportunity structures for the extreme right and radical right and provides these actors with new chances of attracting attention.

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Additional indexing

Item Type:Book Section, not refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Sociology
06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:300 Social sciences, sociology & anthropology
700 Arts
Language:English
Date:2009
Deposited On:02 Feb 2010 10:22
Last Modified:05 Apr 2016 13:33
Publisher:Nomos
Series Name:Studien zur Schweizer Politik
Number:2
ISBN:978-3-8329-4241-0
Related URLs:http://www.nfp40plus.ch/topic4358/story9099.html (Organisation)
http://www.nfp40plus.ch/m/mandanten/174/download/MM_0224_SchlussRechtsextremismus_NFP40+__d.pdf (Organisation)

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