Header

UZH-Logo

Maintenance Infos

Understanding information seeking behaviour in financial advisory


Nussbaumer, P; Slembek, I; Lueg, C; Mogicato, R; Schwabe, G (2009). Understanding information seeking behaviour in financial advisory. In: ISI 2009, Constance, Germany, 1 April 2009 - 3 April 2009.

Abstract

In light of the financial crisis, it has become even more critical for financial service providers to remain competitive. This paper discusses new perspectives on the problems of today’s advisory services, including the customer's dissatisfaction with personalization and individualization. Thereby we draw on research in human information behavior, particularly Wilson's model, which provides a promising framework to better understand the information behavior of clients and in turn helps us understand some of the IT-enablers of individualized financial services. Our findings are supported by data collected from mystery shopping episodes and focus group discussions.

Abstract

In light of the financial crisis, it has become even more critical for financial service providers to remain competitive. This paper discusses new perspectives on the problems of today’s advisory services, including the customer's dissatisfaction with personalization and individualization. Thereby we draw on research in human information behavior, particularly Wilson's model, which provides a promising framework to better understand the information behavior of clients and in turn helps us understand some of the IT-enablers of individualized financial services. Our findings are supported by data collected from mystery shopping episodes and focus group discussions.

Statistics

Downloads

221 downloads since deposited on 04 Feb 2010
41 downloads since 12 months
Detailed statistics

Additional indexing

Item Type:Conference or Workshop Item (Paper), refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Informatics
Dewey Decimal Classification:000 Computer science, knowledge & systems
Language:English
Event End Date:3 April 2009
Deposited On:04 Feb 2010 09:59
Last Modified:11 Aug 2017 08:36

Download

Download PDF  'Understanding information seeking behaviour in financial advisory'.
Preview
Filetype: PDF
Size: 1MB