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Asymmetric comparisons in choice processes


Ritter, J O; Freund, Alexandra M (2009). Asymmetric comparisons in choice processes. Social and Personality Psychology Compass, 3(4):583-600.

Abstract

Since Tversky's (1977) seminal paper on asymmetric comparisons was published, comparisons of different options are generally believed to be directional. Interestingly, the asymmetry involved in comparisons has not been considered systematically for choices between different options. This paper argues that, in decision situations, one of the options serves as a dominant standard against which the others are evaluated, which results in asymmetric comparisons and, in turn, has important and systematic consequences for the choice process. This paper outlines which conditions should result in asymmetric comparisons. Taking existing models of asymmetric comparisons into account, a process model will be presented using the loss of a previously available choice option as an example.

Abstract

Since Tversky's (1977) seminal paper on asymmetric comparisons was published, comparisons of different options are generally believed to be directional. Interestingly, the asymmetry involved in comparisons has not been considered systematically for choices between different options. This paper argues that, in decision situations, one of the options serves as a dominant standard against which the others are evaluated, which results in asymmetric comparisons and, in turn, has important and systematic consequences for the choice process. This paper outlines which conditions should result in asymmetric comparisons. Taking existing models of asymmetric comparisons into account, a process model will be presented using the loss of a previously available choice option as an example.

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Additional indexing

Item Type:Journal Article, refereed, further contribution
Communities & Collections:06 Faculty of Arts > Institute of Psychology
Dewey Decimal Classification:150 Psychology
Language:English
Date:29 May 2009
Deposited On:29 Jan 2010 08:09
Last Modified:05 Apr 2016 13:38
Publisher:Wiley-Blackwell
ISSN:1751-9004
Publisher DOI:https://doi.org/10.1111/j.1751-9004.2009.00189.x

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