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Experiences in nationwide recruiting for the “Allez Hop” Physical Activity Programme


Dössegger, A; Nützi, C; Kienle, G; Ackermann, B; Stutz, S; Martin, B W (2009). Experiences in nationwide recruiting for the “Allez Hop” Physical Activity Programme. Schweizerische Zeitschrift für Sportmedizin und Sporttraumatologie, 57(2):61-64.

Abstract

The “Allez Hop” programme has offered local physical activity
courses in Switzerland from 1996 to 2008. The recruitment of
course participants always was a major concern. In addition and in
support to local promotion activities, nationwide recruitment measures
have had an important role. Four of those are presented. The
1998 mass media campaign used billboard posters, TV spots and
a strong presence in the “Health Practice” TV show. The “Health
Bet” in 2002 was presented in the “Health Practice” TV show and
other media and used strong financial incentives. The “Health
Test” in 2003 had a less spectacular and more factual approach.
In 2004, spectacular and artistically appealing TV spots were produced
and broadcast in all three linguistic regions of Switzerland.
1998 saw a massive increase in the number of “Allez Hop” courses.
The number of participants in the “Health Bet” was very low, the
one in the “Health Test” about 10 times higher. The direct reaction
to the 2004 TV spots was very limited. Possible reasons for
these developments are presented and discussed in view of the data
available. In future population-wide recruitment efforts evaluation
should be planned along with the interventions and carried out
independently from commercial partners.

Abstract

The “Allez Hop” programme has offered local physical activity
courses in Switzerland from 1996 to 2008. The recruitment of
course participants always was a major concern. In addition and in
support to local promotion activities, nationwide recruitment measures
have had an important role. Four of those are presented. The
1998 mass media campaign used billboard posters, TV spots and
a strong presence in the “Health Practice” TV show. The “Health
Bet” in 2002 was presented in the “Health Practice” TV show and
other media and used strong financial incentives. The “Health
Test” in 2003 had a less spectacular and more factual approach.
In 2004, spectacular and artistically appealing TV spots were produced
and broadcast in all three linguistic regions of Switzerland.
1998 saw a massive increase in the number of “Allez Hop” courses.
The number of participants in the “Health Bet” was very low, the
one in the “Health Test” about 10 times higher. The direct reaction
to the 2004 TV spots was very limited. Possible reasons for
these developments are presented and discussed in view of the data
available. In future population-wide recruitment efforts evaluation
should be planned along with the interventions and carried out
independently from commercial partners.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:04 Faculty of Medicine > Epidemiology, Biostatistics and Prevention Institute (EBPI)
Dewey Decimal Classification:610 Medicine & health
Language:English
Date:2009
Deposited On:03 Feb 2010 08:25
Last Modified:07 Dec 2017 00:02
Publisher:Haupt
ISSN:1022-6699
Free access at:Official URL. An embargo period may apply.
Official URL:http://www.sgsm.ch/de/public/ssms_publication/index/page/308

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