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Augmenting things, establishments and human beings. “Blended Reality” in a psycho-sociological perspective


Geser, H (2010). Augmenting things, establishments and human beings. “Blended Reality” in a psycho-sociological perspective. Sociology in Switzerland: Towards Cybersociety and Vireal Social Relations 24, University of Zurich.

Abstract

In contrast to virtual reality that diverts attention to artificial “second worlds” and robotics that substitutes human beings by artificial agents, AR aims to reinstate the human being as the very center of all digital activities: not only as an abstract “subject”, but as an embodied actor interacting with the physical environment by using his sensomotoric skills. Especially when harnessed with geotracking systems (GPS) and crowdsourced databases, AR applications provide more relevant information about any current environment on a Real Time basis: thus reducing potentially the scope of subjectivity by ”colonizing” even most basic human perceptions and behavior with objectified
supraindividual information. When human beings are the targets of augmentation, new devices of reciprocal data control will have to be established in order to keep an equilibrium between the advantages to observe others and
the need to preserve privacy (=remain unobserved).

Abstract

In contrast to virtual reality that diverts attention to artificial “second worlds” and robotics that substitutes human beings by artificial agents, AR aims to reinstate the human being as the very center of all digital activities: not only as an abstract “subject”, but as an embodied actor interacting with the physical environment by using his sensomotoric skills. Especially when harnessed with geotracking systems (GPS) and crowdsourced databases, AR applications provide more relevant information about any current environment on a Real Time basis: thus reducing potentially the scope of subjectivity by ”colonizing” even most basic human perceptions and behavior with objectified
supraindividual information. When human beings are the targets of augmentation, new devices of reciprocal data control will have to be established in order to keep an equilibrium between the advantages to observe others and
the need to preserve privacy (=remain unobserved).

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Additional indexing

Item Type:Working Paper
Communities & Collections:06 Faculty of Arts > Institute of Sociology
Dewey Decimal Classification:300 Social sciences, sociology & anthropology
Language:English
Date:2010
Deposited On:28 Jun 2011 06:56
Last Modified:17 Feb 2018 18:58
Series Name:Sociology in Switzerland: Towards Cybersociety and Vireal Social Relations
Number of Pages:28
OA Status:Green
Official URL:http://socio.ch/intcom/t_hgeser24.pdf

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