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Matching Donations - Subsidizing Charitable Giving in a Field Experiment


Meier, Stephan; Frey, Bruno S (2004). Matching Donations - Subsidizing Charitable Giving in a Field Experiment. Working paper series / Institute for Empirical Research in Economics No. 181, University of Zurich.

Abstract

This paper tests the effect of a matching mechanism on donations in a controlled fieldnexperiment. We match the donations of students at the University of Zurich who, each semester,nhave to decide whether they wish to contribute to two Social Funds. Our results support thenhypothesis that a matching mechanism increases contributions to a public good. However, theneffect depends on the extent to which the contributions are matched. Whereas a 25 percentnincrease of a donation does not increase the willingness to contribute, a 50 percent increase doesnhave an effect. In addition, people need to be socially inclined to react to the matchingnmechanism. The field experiment provides some evidence suggesting that the matchingnmechanism crowds-out the intrinsic motivation of giving.

Abstract

This paper tests the effect of a matching mechanism on donations in a controlled fieldnexperiment. We match the donations of students at the University of Zurich who, each semester,nhave to decide whether they wish to contribute to two Social Funds. Our results support thenhypothesis that a matching mechanism increases contributions to a public good. However, theneffect depends on the extent to which the contributions are matched. Whereas a 25 percentnincrease of a donation does not increase the willingness to contribute, a 50 percent increase doesnhave an effect. In addition, people need to be socially inclined to react to the matchingnmechanism. The field experiment provides some evidence suggesting that the matchingnmechanism crowds-out the intrinsic motivation of giving.

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Additional indexing

Item Type:Working Paper
Communities & Collections:03 Faculty of Economics > Department of Economics
Working Paper Series > Institute for Empirical Research in Economics (former)
Dewey Decimal Classification:330 Economics
Language:English
Date:February 2004
Deposited On:29 Nov 2011 22:32
Last Modified:07 Dec 2017 10:09
Series Name:Working paper series / Institute for Empirical Research in Economics
ISSN:1424-0459
Official URL:http://www.econ.uzh.ch/wp.html

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