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Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation


Stutzer, Alois; Götte, Lorenz; Zehnder, Michael (2006). Active Decisions and Pro-social Behavior: A Field Experiment on Blood Donation. Working paper series / Institute for Empirical Research in Economics No. 279, University of Zurich.

Abstract

"In this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneouslyninvolving a commitment. The hypothesis is tested in a large-scale field experiment on blood donation. We find that this ""active-decision"" intervention substantially increases the stated willingness to donate blood, as well as the actual donation behavior of people who have not fully formed preferences beforehand."

Abstract

"In this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneouslyninvolving a commitment. The hypothesis is tested in a large-scale field experiment on blood donation. We find that this ""active-decision"" intervention substantially increases the stated willingness to donate blood, as well as the actual donation behavior of people who have not fully formed preferences beforehand."

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Additional indexing

Item Type:Working Paper
Communities & Collections:03 Faculty of Economics > Department of Economics
Working Paper Series > Institute for Empirical Research in Economics (former)
Dewey Decimal Classification:330 Economics
Language:English
Date:April 2006
Deposited On:29 Nov 2011 22:47
Last Modified:12 Aug 2017 13:02
Series Name:Working paper series / Institute for Empirical Research in Economics
ISSN:1424-0459
Official URL:http://www.econ.uzh.ch/wp.html

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