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Handling financial and creative risk in German film production


von Rimscha, M Bjørn (2011). Handling financial and creative risk in German film production. Wide Screen, 3(1):1-19.

Abstract

Creative film producers serve as interface between creative/artistic and commercial objectives. They have to address risks in both realms: production and consumption risks shape the commercial framework, reputation risks and creative risk the creative framework. In Germany public film funding was implemented to reduce commercial pressure and allow for more creative and artistic films. However, in recent years the focus of public funding has shifted from cultural to economic aspects. This raises the question how producers deal with risks both economic and creative when developing a film. We present results from a qualitative study with a diverse sample of German producers. We find that the power relations in the industry yield to predominantly commercially oriented measures of risk control. However risk control is not systematic with intuitive decisions allowing some room for creative risk takers.

Abstract

Creative film producers serve as interface between creative/artistic and commercial objectives. They have to address risks in both realms: production and consumption risks shape the commercial framework, reputation risks and creative risk the creative framework. In Germany public film funding was implemented to reduce commercial pressure and allow for more creative and artistic films. However, in recent years the focus of public funding has shifted from cultural to economic aspects. This raises the question how producers deal with risks both economic and creative when developing a film. We present results from a qualitative study with a diverse sample of German producers. We find that the power relations in the industry yield to predominantly commercially oriented measures of risk control. However risk control is not systematic with intuitive decisions allowing some room for creative risk takers.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:film producer;creative risk-taking;Risk management;producer orientations;economic pressures;public funding
Language:English
Date:2011
Deposited On:13 Jan 2012 10:12
Last Modified:05 Apr 2016 15:16
Publisher:Wide Screen Journal
ISSN:1757-3920
Official URL:http://widescreenjournal.org/index.php/journal/article/viewFile/42/144

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