Header

UZH-Logo

Maintenance Infos

Von rhetorischer zu organisationaler Realität? Die globale Standardisierung von Unternehmensverantwortung als kommunikativer Aushandlungsprozess


Schoeneborn, Dennis; Haack, Patrick; Wickert, Christopher (2011). Von rhetorischer zu organisationaler Realität? Die globale Standardisierung von Unternehmensverantwortung als kommunikativer Aushandlungsprozess. Zeitschrift für Wirtschafts- und Unternehmensethik, 12(1):71-86.

Abstract

In this paper, we examine the process of global corporate social responsibility(CSR) standardization. By drawing on neo-institutionalist theories we distinguishbetween the breadth and depth dimension of CSR standardization. Based on our empirical study of the “Equator Principles”, a CSR standard in the field of international project finance, we exemplify that CSR standards indeed candisseminate rapidly and widely within an industry (breadth dimension). However,we also show that their impact is contingent upon discursive negotiation processesthat affect whether the formal adoption of a standard is perceived as meaningfuland legitimate, in turn engendering the actual organizational implementation ofpractices (depth dimension).

Abstract

In this paper, we examine the process of global corporate social responsibility(CSR) standardization. By drawing on neo-institutionalist theories we distinguishbetween the breadth and depth dimension of CSR standardization. Based on our empirical study of the “Equator Principles”, a CSR standard in the field of international project finance, we exemplify that CSR standards indeed candisseminate rapidly and widely within an industry (breadth dimension). However,we also show that their impact is contingent upon discursive negotiation processesthat affect whether the formal adoption of a standard is perceived as meaningfuland legitimate, in turn engendering the actual organizational implementation ofpractices (depth dimension).

Statistics

Downloads

182 downloads since deposited on 07 Feb 2012
33 downloads since 12 months
Detailed statistics

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:German
Date:2011
Deposited On:07 Feb 2012 13:41
Last Modified:05 Apr 2016 15:24
Publisher:Rainer Hampp Verlag
ISSN:1439-880X
Other Identification Number:merlin-id:3948

Download

Preview Icon on Download
Preview
Content: Published Version
Filetype: PDF
Size: 488kB

TrendTerms

TrendTerms displays relevant terms of the abstract of this publication and related documents on a map. The terms and their relations were extracted from ZORA using word statistics. Their timelines are taken from ZORA as well. The bubble size of a term is proportional to the number of documents where the term occurs. Red, orange, yellow and green colors are used for terms that occur in the current document; red indicates high interlinkedness of a term with other terms, orange, yellow and green decreasing interlinkedness. Blue is used for terms that have a relation with the terms in this document, but occur in other documents.
You can navigate and zoom the map. Mouse-hovering a term displays its timeline, clicking it yields the associated documents.

Author Collaborations