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Von rhetorischer zu organisationaler Realität? Die globale Standardisierung von Unternehmensverantwortung als kommunikativer Aushandlungsprozess


Schoeneborn, Dennis; Haack, Patrick; Wickert, Christopher (2011). Von rhetorischer zu organisationaler Realität? Die globale Standardisierung von Unternehmensverantwortung als kommunikativer Aushandlungsprozess. Zeitschrift für Wirtschafts- und Unternehmensethik, 12(1):71-86.

Abstract

In this paper, we examine the process of global corporate social responsibility(CSR) standardization. By drawing on neo-institutionalist theories we distinguishbetween the breadth and depth dimension of CSR standardization. Based on our empirical study of the “Equator Principles”, a CSR standard in the field of international project finance, we exemplify that CSR standards indeed candisseminate rapidly and widely within an industry (breadth dimension). However,we also show that their impact is contingent upon discursive negotiation processesthat affect whether the formal adoption of a standard is perceived as meaningfuland legitimate, in turn engendering the actual organizational implementation ofpractices (depth dimension).

Abstract

In this paper, we examine the process of global corporate social responsibility(CSR) standardization. By drawing on neo-institutionalist theories we distinguishbetween the breadth and depth dimension of CSR standardization. Based on our empirical study of the “Equator Principles”, a CSR standard in the field of international project finance, we exemplify that CSR standards indeed candisseminate rapidly and widely within an industry (breadth dimension). However,we also show that their impact is contingent upon discursive negotiation processesthat affect whether the formal adoption of a standard is perceived as meaningfuland legitimate, in turn engendering the actual organizational implementation ofpractices (depth dimension).

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:German
Date:2011
Deposited On:07 Feb 2012 13:41
Last Modified:07 Dec 2017 11:26
Publisher:Rainer Hampp Verlag
ISSN:1439-880X
Other Identification Number:merlin-id:3948

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