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Von anpassungsfähigen Amöben bis tanzenden Elefanten: Wirkungsmöglichkeiten von Metaphern in der Wandelkommunikation


Oswald, Simon; Schoeneborn, Dennis (2011). Von anpassungsfähigen Amöben bis tanzenden Elefanten: Wirkungsmöglichkeiten von Metaphern in der Wandelkommunikation. Zeitschrift für Organisationsentwicklung, 20(1):57-63.

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Item Type:Journal Article, not refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:German
Date:2011
Deposited On:09 Feb 2012 12:49
Last Modified:05 Apr 2016 15:24
Publisher:Verlagsgruppe Handelsblatt
ISSN:0724-6110
Other Identification Number:merlin-id:3949

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