Header

UZH-Logo

Maintenance Infos

Cultural differences in affect intensity perception in the context of advertising


Pogosyan, Marianna; Engelmann, Jan B (2011). Cultural differences in affect intensity perception in the context of advertising. Frontiers in Physiology:2:313.

Statistics

Citations

4 citations in Web of Science®
5 citations in Scopus®
Google Scholar™

Altmetrics

Downloads

1137 downloads since deposited on 18 Jan 2012
11 downloads since 12 months
Detailed statistics

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Economics
Dewey Decimal Classification:330 Economics
Language:English
Date:7 November 2011
Deposited On:18 Jan 2012 15:38
Last Modified:07 Dec 2017 11:32
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.3389/fpsyg.2011.00313

Download

Download PDF  'Cultural differences in affect intensity perception in the context of advertising'.
Preview
Content: Published Version
Filetype: PDF
Size: 910kB
View at publisher
Publisher License