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MOCCA - A system that learns and recommends visual preferences based on cultural similarity


Reinecke, Katharina; Minder, Patrick; Bernstein, Abraham (2011). MOCCA - A system that learns and recommends visual preferences based on cultural similarity. In: 16th International Conference on Intelligent User Interfaces (IUI), Palo Alto, 13 February 2011 - 16 February 2011, 453-454.

Abstract

We demonstrate our culturally adaptive system MOCCA, which is able to automatically adapt its visual appearance to the user's national culture. Rather than only adapting to one nationality, MOCCA takes into account a person's current and previous countries of residences, and uses this information to calculate user-specific preferences. In addition, the system is able to learn new, and refine existing adaptation rules from users' manual modifications of the user interface based on a collaborative filtering mechanism, and from observing the user's interaction with the interface.

Abstract

We demonstrate our culturally adaptive system MOCCA, which is able to automatically adapt its visual appearance to the user's national culture. Rather than only adapting to one nationality, MOCCA takes into account a person's current and previous countries of residences, and uses this information to calculate user-specific preferences. In addition, the system is able to learn new, and refine existing adaptation rules from users' manual modifications of the user interface based on a collaborative filtering mechanism, and from observing the user's interaction with the interface.

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Additional indexing

Item Type:Conference or Workshop Item (Paper), refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Informatics
Dewey Decimal Classification:000 Computer science, knowledge & systems
Language:English
Event End Date:16 February 2011
Deposited On:10 Aug 2012 12:55
Last Modified:13 Aug 2017 12:46
Publisher:ACM
ISBN:978-1-4503-0419-1
Publisher DOI:https://doi.org/10.1145/1943403.1943495
Related URLs:http://opac.nebis.ch/F/?local_base=NEBIS&CON_LNG=GER&func=find-b&find_code=SYS&request=006515172
Other Identification Number:merlin-id:2404

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