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Effects of attitudinal ambivalence on information processing and attitude-intention consistency


Jonas, Klaus; Diehl, Michael; Brömer, Philip (1997). Effects of attitudinal ambivalence on information processing and attitude-intention consistency. Journal of Experimental Social Psychology, 33(2):190-210.

Abstract

Investigated the relationship of attitudinal ambivalence, confidence in attitudes, and processing information about new or unfamiliar attitude objects with positive or negative attributes. Ambivalence was manipulated in 2 experiments, involving 132 college students, by providing Ss with either evaluatively inconsistent or consistent information about fictional shampoos. As predicted, in both experiments more consistency between the attitude toward buying the shampoo and the behavioral intention was obtained in the ambivalent condition than in the nonambivalent condition. Exp 2 also provided data confirming the postulated mediating processes.

Abstract

Investigated the relationship of attitudinal ambivalence, confidence in attitudes, and processing information about new or unfamiliar attitude objects with positive or negative attributes. Ambivalence was manipulated in 2 experiments, involving 132 college students, by providing Ss with either evaluatively inconsistent or consistent information about fictional shampoos. As predicted, in both experiments more consistency between the attitude toward buying the shampoo and the behavioral intention was obtained in the ambivalent condition than in the nonambivalent condition. Exp 2 also provided data confirming the postulated mediating processes.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Psychology
Dewey Decimal Classification:150 Psychology
Uncontrolled Keywords:attitudinal ambivalence & processing information & confidence in attitudes, college students Ambivalence Attitudes Cognitive Processes Self Confidence
Date:1997
Deposited On:17 Oct 2012 14:12
Last Modified:05 Apr 2016 16:00
Publisher:Elsevier
ISSN:0022-1031
Publisher DOI:https://doi.org/10.1006/jesp.1996.1317

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