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Measuring the brand image of a place


Fetscherin, Marc; Heilmann, Tobias (2012). Measuring the brand image of a place. Medical Tourism Magazine, (26):58-59.

Abstract

In today’s global economy, places such as villages, municipalities, counties, provinces, states or even countries compete against each other for the limited pool of people and natural and financial resources. Place branding has been defined as the practice of using branding and marketing techniques to the economic, social, political and cultural developments of a place. Place branding research is still in its infancy and it has only been within the last two decades that an increasing number of academics as well as practitioners have focused on this important topic. An attractive place brand has a positive impact on inbound tourism, attracting foreign direct investments (FDI), and increasing immigration, all of which contribute to an increase in the gross domestic product (GDP) and the overall economic growth of a place.

Abstract

In today’s global economy, places such as villages, municipalities, counties, provinces, states or even countries compete against each other for the limited pool of people and natural and financial resources. Place branding has been defined as the practice of using branding and marketing techniques to the economic, social, political and cultural developments of a place. Place branding research is still in its infancy and it has only been within the last two decades that an increasing number of academics as well as practitioners have focused on this important topic. An attractive place brand has a positive impact on inbound tourism, attracting foreign direct investments (FDI), and increasing immigration, all of which contribute to an increase in the gross domestic product (GDP) and the overall economic growth of a place.

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Additional indexing

Item Type:Journal Article, refereed, further contribution
Communities & Collections:06 Faculty of Arts > Institute of Psychology
Dewey Decimal Classification:150 Psychology
Language:English
Date:2012
Deposited On:31 Oct 2012 16:02
Last Modified:05 Apr 2016 16:03
Publisher:Medical Tourism Association
Free access at:Official URL. An embargo period may apply.
Official URL:http://www.medicaltourismmag.com/article/measuring-the-brand-image-of-a-place.html

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