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A Grand Entrance? Li Ning’s Emergence as a Global, Chinese Brand


Meuer, Johannes; Krug, Barbara; DiVito, Lori (2012). A Grand Entrance? Li Ning’s Emergence as a Global, Chinese Brand. In: Dias Ferreira, Manuel. AESE 32 Anos a Ensinar com Casos. Lisboa: Edições AESE, online.

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Item Type:Book Section, not refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:2012
Deposited On:07 Dec 2012 12:27
Last Modified:05 Apr 2016 16:06
Publisher: Edições AESE
Other Identification Number:merlin-id:7576

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