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Die Schoggi-Connection: Product Placement & Sponsoring - geniessen nach Schweizer Art


Pühringer, Karin; Bloch, Martin; Puippe, Natalie (2004). Die Schoggi-Connection: Product Placement & Sponsoring - geniessen nach Schweizer Art. Medienwissenschaft Schweiz, (2):19-22.

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Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:German
Date:2004
Deposited On:04 Apr 2013 10:15
Last Modified:05 Apr 2016 16:08
Publisher:Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft
Related URLs:http://www.sgkm.ch/zeitschrift/2004/2(2004)6Phueringer-Bloch-Puippe.pdf

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