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Outsourcing and vertical integration: FIFA’s strategy of promoting the World Cup broadcasting rights


Pieper, Jan; Verbeek, Erwin (2012). Outsourcing and vertical integration: FIFA’s strategy of promoting the World Cup broadcasting rights. In: Anagnostopoulos, Christos. Contextualising Research in Sport: An International Perspective. Athens, Greece, 13-28.

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Item Type:Book Section, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:2012
Deposited On:12 Dec 2012 10:07
Last Modified:05 Apr 2016 16:12
ISBN:978-960-9549-61-5
Related URLs:http://www.atiner.gr/docs/2012SPO-CONT.htm
Other Identification Number:merlin-id:7705

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