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Media-induced affects and opinion formation: How related and unrelated affects influence political opinions


Kühne, Rinaldo (2012). Media-induced affects and opinion formation: How related and unrelated affects influence political opinions. Living Reviews in Democracy, (3):online.

Abstract

Reason and emotion are often seen as two distinct mental faculties, with optimal decision-making assumed to require the protection of cognitive reasoning processes from the intrusion of irrational emotions. Accordingly, the media are expected to cover political issues without appealing to the emotions of the citizen, in order to support rational opinion formation. However, recent research indicates that the media often elicit affective responses in the recipients. This article focuses on the question of how such affective responses influence recipients’ political opinions. The effects of moods, arousal, and emotions in judgment processes are reviewed. Importantly, the article addresses the question as to whether affects, which are relevant for a judgment, have the same impact as affects, which are not relevant for a judgment.

Abstract

Reason and emotion are often seen as two distinct mental faculties, with optimal decision-making assumed to require the protection of cognitive reasoning processes from the intrusion of irrational emotions. Accordingly, the media are expected to cover political issues without appealing to the emotions of the citizen, in order to support rational opinion formation. However, recent research indicates that the media often elicit affective responses in the recipients. This article focuses on the question of how such affective responses influence recipients’ political opinions. The effects of moods, arousal, and emotions in judgment processes are reviewed. Importantly, the article addresses the question as to whether affects, which are relevant for a judgment, have the same impact as affects, which are not relevant for a judgment.

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Additional indexing

Item Type:Journal Article, not refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2012
Deposited On:09 Jan 2013 12:43
Last Modified:05 Apr 2016 16:12
Publisher:Center for Comparative and International Studies & NCCR
ISSN:1663-0165
Official URL:http://democracy.livingreviews.org/index.php/lrd/article/view/31

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