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Public service broadcasting put to test: ex-post control of online services


Just, N; Latzer, M; Saurwein, F (2012). Public service broadcasting put to test: ex-post control of online services. International Journal of Media , 8(1):51-65.

Abstract

Online services of public service broadcasters (PSBs) in Europe are disputed because they directly compete with online activities of the private media. In recent regulatory responses, European countries have taken a path of proactive control comprising specific regulations as well as formal and systematic procedures. Regulatory challenges do not end with the enactment of such rules, however. After rule-making, questions of how to ensure and control compliance with regulations move centre stage. While many EU countries have introduced ex ante tests to assess PSBs’ online offers, Switzerland controls compliance with regulations ex post. This article presents the results of an ex post analysis of the online offer of the Swiss public broadcaster, discusses regulatory implications of its findings and contributes to understanding the challenges facing rule enforcement on the Internet.

Abstract

Online services of public service broadcasters (PSBs) in Europe are disputed because they directly compete with online activities of the private media. In recent regulatory responses, European countries have taken a path of proactive control comprising specific regulations as well as formal and systematic procedures. Regulatory challenges do not end with the enactment of such rules, however. After rule-making, questions of how to ensure and control compliance with regulations move centre stage. While many EU countries have introduced ex ante tests to assess PSBs’ online offers, Switzerland controls compliance with regulations ex post. This article presents the results of an ex post analysis of the online offer of the Swiss public broadcaster, discusses regulatory implications of its findings and contributes to understanding the challenges facing rule enforcement on the Internet.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2012
Deposited On:10 Jan 2013 14:18
Last Modified:05 Apr 2016 16:13
Publisher:Intellect
ISSN:1740-8296
Publisher DOI:https://doi.org/10.1386/macp.8.1.51_1
Official URL:http://www.intellectbooks.co.uk/journals/view-Article,id=13060/

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