The distribution range of Primula marginata Curtis (Primulaceae) has never been fully characterized. In the present study, authors did a revision of the distribution range using herbaria material, database records and in situ populations' check-up. P. marginata was confirmed extending from Cottian to Maritime and Ligurian Alps, with few outlier occurrences in the northern Apennines. The localities previously reported from northern Piedmont (Val d'Ossola) were not confirmed. Maximum entropy model (Maxent) was used to simulate the potential distribution of P. marginata under current climate conditions. According to the distribution modelling performed, the species prefers rocky calcareous habitats mainly at high elevations, with abundant precipitation, but low moisture retention at soil level and marked temperature range between winter and summer seasons. The potential distribution area drawn by Maxent seemed to describe P. marginata at its maximum extension, and any future climate changes might cause limitations for the survival of the species.