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Werbekommunikation. Werbewirkungsforschung als angewandte Persuasionsforschung


Weber, P; Fahr, A (2013). Werbekommunikation. Werbewirkungsforschung als angewandte Persuasionsforschung. In: Schweiger, W; Fahr, A. Handbuch Medienwirkungsforschung. Wiesbaden: Springer, 333-352.

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Other titles:Advertising communication. Advertising research as applied persuasion research
Item Type:Book Section, not refereed, further contribution
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:German
Date:2013
Deposited On:15 Mar 2013 15:20
Last Modified:05 Apr 2016 16:41
Publisher:Springer
ISBN:978-3-531-18158-5 / 978-3-531-18967-3
Publisher DOI:https://doi.org/10.1007/978-3-531-18967-3_17

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