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Place Brand Personality: Development and validation of a place brand personality scale


Heilmann, Tobias; Fetscherin, M (2013). Place Brand Personality: Development and validation of a place brand personality scale. In: EMAC 2013 Conference, Istanbul, Turkey, June 2013 - June 2013.

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Item Type:Conference or Workshop Item (Speech), refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Psychology
Dewey Decimal Classification:150 Psychology
Language:English
Event End Date:June 2013
Deposited On:20 Mar 2013 09:22
Last Modified:05 Apr 2016 16:42

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