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A cross-cultural study of humor appreciation: Italy and Germany


Ruch, Willibald; Forabosco, Giovannantonio (1996). A cross-cultural study of humor appreciation: Italy and Germany. HUMOR: International Journal of Humor Research, 9(1):1-18.

Abstract

The present study examines the cross-national stability ofafactor analyti- cally derived taxonomy ofjokes and cartoons. A sample oflOOfemale and 48 male Italian adults responded to Italian translations ofthe 3 WD humor test (Ruch 1983) which is aimed at measuring funniness and aversiveness of incongruity-resolution, nonsense, and sexual humor. The results were compared with that of a German sample of98female and 50 male adults. Funniness and degree of controversiality of these humor categories were compared in Italy and Germany, and a comparison of the mean humor appreciation profile was undertaken.
The results showed that the taxonomy derivedfrom German andAustrian samples can be applied to Italian samples äs well; the factor structures were very similar both at the level ofthe factors themselves and at the level of individualjokes and cartoons. Furthermore, comparable rank orders of perceived quality and controversiality ofjokes and cartoons of the sexual humor category were obtainedfor both samples. The Italian sample scored higher in appreciation of sexual humor and lower infunniness of nonsense humor than the German sample.

Abstract

The present study examines the cross-national stability ofafactor analyti- cally derived taxonomy ofjokes and cartoons. A sample oflOOfemale and 48 male Italian adults responded to Italian translations ofthe 3 WD humor test (Ruch 1983) which is aimed at measuring funniness and aversiveness of incongruity-resolution, nonsense, and sexual humor. The results were compared with that of a German sample of98female and 50 male adults. Funniness and degree of controversiality of these humor categories were compared in Italy and Germany, and a comparison of the mean humor appreciation profile was undertaken.
The results showed that the taxonomy derivedfrom German andAustrian samples can be applied to Italian samples äs well; the factor structures were very similar both at the level ofthe factors themselves and at the level of individualjokes and cartoons. Furthermore, comparable rank orders of perceived quality and controversiality ofjokes and cartoons of the sexual humor category were obtainedfor both samples. The Italian sample scored higher in appreciation of sexual humor and lower infunniness of nonsense humor than the German sample.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Psychology
Dewey Decimal Classification:150 Psychology
Language:English
Date:1996
Deposited On:19 Apr 2013 13:32
Last Modified:17 Apr 2017 07:07
Publisher:Walter de Gruyter
ISSN:0933-1719
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.1515/humr.1996.9.1.1

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