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Communication of political interest groups in Switzerland: Adressees, channels and instruments


Jentges, E; Brändli, M; Donges, P; Jarren, O (2013). Communication of political interest groups in Switzerland: Adressees, channels and instruments. Studies in Communication Sciences, 13(1):33-40.

Abstract

We present a broad overview on the Swiss interest group population and the results of a quantitative online survey on the communication repertoire of 985 interest groups. We then discuss sample construction and the different addressees of interest group communication, the perceived relevance of mass media channels, and which instruments and measures are used to communicate with external and internal environments. We identify four different logics – influence, support, reputation and reciprocity – that influence the communication activities of political intermediaries such as interest groups.

Abstract

We present a broad overview on the Swiss interest group population and the results of a quantitative online survey on the communication repertoire of 985 interest groups. We then discuss sample construction and the different addressees of interest group communication, the perceived relevance of mass media channels, and which instruments and measures are used to communicate with external and internal environments. We identify four different logics – influence, support, reputation and reciprocity – that influence the communication activities of political intermediaries such as interest groups.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2013
Deposited On:20 Jun 2013 12:14
Last Modified:09 Dec 2017 05:26
Publisher:Elsevier
ISSN:1424-4896
Publisher DOI:https://doi.org/10.1016/j.scoms.2013.04.004

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