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From book culture to amazon consumerism. Does the digitization of the book industry lead to commercialization?


von Rimscha, M Bjørn; Putzig, Sarah (2013). From book culture to amazon consumerism. Does the digitization of the book industry lead to commercialization? Publishing Research Quarterly, 29(4):318-335.

Abstract

The book market is one of the last media markets affected by digitization, so the question is whether this market follows the same patterns as other media industries before. Our study analyses if these digitization processes lead to a stronger market orientation and thus commercialization of a market that traditionally has been understood as a market of cultural goods. We conduct a market analysis and a survey among writers, publishers and booksellers in Germany and Switzerland to answer this question. Our findings support the notion of an increased market orientation among publishers and booksellers. However, the tendencies towards commercialization cannot be attributed to digitation alone but might happen even without it.

Abstract

The book market is one of the last media markets affected by digitization, so the question is whether this market follows the same patterns as other media industries before. Our study analyses if these digitization processes lead to a stronger market orientation and thus commercialization of a market that traditionally has been understood as a market of cultural goods. We conduct a market analysis and a survey among writers, publishers and booksellers in Germany and Switzerland to answer this question. Our findings support the notion of an increased market orientation among publishers and booksellers. However, the tendencies towards commercialization cannot be attributed to digitation alone but might happen even without it.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2013
Deposited On:10 Oct 2013 11:28
Last Modified:05 Apr 2016 17:01
Publisher:Springer
ISSN:1053-8801
Additional Information:The final publication is available at link.springer.com
Publisher DOI:https://doi.org/10.1007/s12109-013-9327-2

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