Matthes, J; Wirth, W; Schemer, C; Kissling, A (2011). I see what you don’t see : The role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking. Journal of Advertising, 40(4):85-100.
|Item Type:||Journal Article, refereed, original work|
|Communities & Collections:||06 Faculty of Arts > Institute of Mass Communication and Media Research|
|Dewey Decimal Classification:||700 Arts|
|Deposited On:||05 Dec 2013 15:31|
|Last Modified:||05 Apr 2016 17:12|
|Publisher:||Taylor & Francis|
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