Header

UZH-Logo

Maintenance Infos

I see what you don’t see : The role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking


Matthes, J; Wirth, W; Schemer, C; Kissling, A (2011). I see what you don’t see : The role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking. Journal of Advertising, 40(4):85-100.

Statistics

Citations

13 citations in Web of Science®
14 citations in Scopus®
Google Scholar™

Altmetrics

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2011
Deposited On:05 Dec 2013 15:31
Last Modified:05 Apr 2016 17:12
Publisher:Taylor & Francis
ISSN:0091-3367
Publisher DOI:https://doi.org/10.2753/JOA0091-3367400406

Download

Full text not available from this repository.
View at publisher