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Managing corporate legitimacy and the UN global compact


Baumann-Pauly, Dorothée; Scherer, Andreas (2013). Managing corporate legitimacy and the UN global compact. In: Lenzen, Elmer. UN Global Compact International Yearbook 2013. Münster/New York: macondo media group/United Nations Publications , 18-21.

Abstract

In this article, we explain why managing legitimacy is vital for corporations and how business firms can employ strategies to maintain their legitimacy. We then discuss the organizational capacities that each legitimacy strategy implies and point out their inherent tensions. Based on the results of an empirical study, we show how two large corporations have handled these tensions and successfully introduced organizational prerequisites for managing legitimacy. In the final part of this article we elaborate on how participants of the UN Global Compact can use the initiative to strengthen their legitimacy.

Abstract

In this article, we explain why managing legitimacy is vital for corporations and how business firms can employ strategies to maintain their legitimacy. We then discuss the organizational capacities that each legitimacy strategy implies and point out their inherent tensions. Based on the results of an empirical study, we show how two large corporations have handled these tensions and successfully introduced organizational prerequisites for managing legitimacy. In the final part of this article we elaborate on how participants of the UN Global Compact can use the initiative to strengthen their legitimacy.

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Additional indexing

Item Type:Book Section, not refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:2013
Deposited On:14 Jan 2014 10:06
Last Modified:05 Apr 2016 17:21
Publisher:macondo media group/United Nations Publications
Free access at:Official URL. An embargo period may apply.
Official URL:http://csr-academy.org/yearbook-2013/files/assets/basic-html/page18.html
Related URLs:http://www.globalcompactyearbook.com/
Other Identification Number:merlin-id:8862

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