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Personalisierung: Ein zu Unrecht der PR-Praxis überlassenes Thema


Eisenegger, Mark; Schranz, Mario (2013). Personalisierung: Ein zu Unrecht der PR-Praxis überlassenes Thema. In: Hoffjann, Olaf; Huck-Sandhu, Simone. UnVergessene Diskurse. 20 Jahre PR- und Organisationskommunikationsforschung. Wiesbaden: Springer VS, 339-362.

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Item Type:Book Section, not refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Sociology
06 Faculty of Arts > Institute of Mass Communication and Media Research
06 Faculty of Arts > Institute for Research on the Public Sphere and Society
Dewey Decimal Classification:300 Social sciences, sociology & anthropology
700 Arts
Language:German
Date:2013
Deposited On:17 Jan 2014 13:03
Last Modified:08 Dec 2017 02:25
Publisher:Springer VS
ISBN:978-3-531-18576-7

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