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Persuasionsforschung: Konzepte, Theorien und zentrale Einflussfaktoren


Wirth, Werner; Kühne, R (2013). Persuasionsforschung: Konzepte, Theorien und zentrale Einflussfaktoren. In: Schweiger, W; Fahr, A. Handbuch Medienwirkungsforschung. Wiesbaden: Springer, 313-332.

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Item Type:Book Section, not_refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:German
Date:2013
Deposited On:23 Jan 2014 15:06
Last Modified:25 Apr 2018 13:41
Publisher:Springer
ISBN:978-3-531-18158-5
OA Status:Closed

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