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Exploring the effects of campaigning strategies for the organization of collective action using empirical data


Tobias, Robert; Mosler, Hans-Joachim (2008). Exploring the effects of campaigning strategies for the organization of collective action using empirical data. In: Edmonds, B; Hernández, C; Troitzsch, K. Social simulation : technologies, advances, and new discoveries. Hershey, Pa., US: Information Science Reference, 239-251.

Abstract

In a collective action, people act together with the intention of producing public goods. Public, or collective, goods are states or objects that benefit the many but only emerge if a sufficient number of persons make contributions. The present study explains de dynamics of participation in collective action campaigns by considering the interaction of different processes. With the resulting model it is possible to determine the optimal combination of diffusion measures for such a campaign. Before using the model for experimenting, we calibrate its parameters using data from a real world collective action. We find this to be a most important step in order to demonstrate that the model can be grounded empirically and to demonstrate the practical usefulness of simulation for consulting and design of real world processes. Finally, some “what if” scenarios reveal the model’s power of explanation and prediction.

Abstract

In a collective action, people act together with the intention of producing public goods. Public, or collective, goods are states or objects that benefit the many but only emerge if a sufficient number of persons make contributions. The present study explains de dynamics of participation in collective action campaigns by considering the interaction of different processes. With the resulting model it is possible to determine the optimal combination of diffusion measures for such a campaign. Before using the model for experimenting, we calibrate its parameters using data from a real world collective action. We find this to be a most important step in order to demonstrate that the model can be grounded empirically and to demonstrate the practical usefulness of simulation for consulting and design of real world processes. Finally, some “what if” scenarios reveal the model’s power of explanation and prediction.

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Additional indexing

Item Type:Book Section, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Psychology
Dewey Decimal Classification:150 Psychology
Language:English
Date:2008
Deposited On:16 Jan 2009 08:32
Last Modified:07 Apr 2017 14:45
Publisher:Information Science Reference
Series Name:Premier reference source
ISBN:978-1-59904-522-1
Official URL:http://www.igi-global.com/book/social-simulation-technologies-advances-new/919
Related URLs:http://www.recherche-portal.ch/ZAD:default_scope:ebi01_prod005411579 (Library Catalogue)

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