Header

UZH-Logo

Maintenance Infos

Wine as a cultural product symbolic capital and price formation in the wine field


Beckert, Jens; Rössel, Jörg; Schenk, Patrick (2014). Wine as a cultural product symbolic capital and price formation in the wine field. MPIfG Discussion Paper 14/2, University of Zurich.

Abstract

Understanding the valuation of goods in markets has become one of the key topics in economic sociology in recent years. Especially in markets for goods that are valued for their aesthetic qualities, the ascription of value appears to be a complex social process because product quality is highly uncertain. The wine market is an extraordinary example because most consumers and even experts are not able to differentiate between wines based on objective sensory characteristics and cannot rank wines in blind tastings according to their price. Our premise is that assessed quality differences cannot be explained by the sensual qualities of the wine. Instead, we explain variations in valuation by social processes in which quality is constructed and contested. To do so we make use of Bourdieu’s field theoretical perspective, which is strongly supported in our empirical analysis of the German wine field. It shows that his model of the structure of fields has considerable power in explaining price differentiation between wineries and that the orientation of consumers towards different segments of the field is based on class hierarchy.

Abstract

Understanding the valuation of goods in markets has become one of the key topics in economic sociology in recent years. Especially in markets for goods that are valued for their aesthetic qualities, the ascription of value appears to be a complex social process because product quality is highly uncertain. The wine market is an extraordinary example because most consumers and even experts are not able to differentiate between wines based on objective sensory characteristics and cannot rank wines in blind tastings according to their price. Our premise is that assessed quality differences cannot be explained by the sensual qualities of the wine. Instead, we explain variations in valuation by social processes in which quality is constructed and contested. To do so we make use of Bourdieu’s field theoretical perspective, which is strongly supported in our empirical analysis of the German wine field. It shows that his model of the structure of fields has considerable power in explaining price differentiation between wineries and that the orientation of consumers towards different segments of the field is based on class hierarchy.

Statistics

Downloads

93 downloads since deposited on 31 Mar 2014
57 downloads since 12 months
Detailed statistics

Additional indexing

Item Type:Working Paper
Communities & Collections:06 Faculty of Arts > Institute of Sociology
Dewey Decimal Classification:300 Social sciences, sociology & anthropology
Language:English
Date:2014
Deposited On:31 Mar 2014 08:49
Last Modified:08 Dec 2017 04:52
Series Name:MPIfG Discussion Paper
ISSN:0944-2073
Official URL:http://www.mpifg.de/pu/discpapers_de.asp

Download

Download PDF  'Wine as a cultural product symbolic capital and price formation in the wine field'.
Preview
Filetype: PDF
Size: 2MB