Header

UZH-Logo

Maintenance Infos

“Politics as usual?” Explaining the use of online communication by political interest groups in Switzerland


Braendli, Matthias (2014). “Politics as usual?” Explaining the use of online communication by political interest groups in Switzerland. National Centre of Competence in Research (NCCR) Challenges to Democracy in the 21st Century 75, University of Zurich.

Abstract

This paper tries to explain the use of different online communication tools by political interest groups in Switzerland. Theoretically, the different online instruments employed are conceptualized as a group’s (online) communication repertoire. This theoretical framework helps to highlight the fact that the instruments a political interest group is using are dependent on characteristic factors either inside or outside of a given organization. The adoption of different online communication tools is hypothesized to be influenced by the media and political environment an interest group is active in, as well as its organizational capacities and incentives. Survey data from 887 politically active interest groups in Switzerland is used to test these hypotheses. Subsequent logit regression models show that the results can best be summarized as “politics as usual” – there is only little support for the assumption that online communication is rather used by smaller, financially weak, fringe organizations.

Abstract

This paper tries to explain the use of different online communication tools by political interest groups in Switzerland. Theoretically, the different online instruments employed are conceptualized as a group’s (online) communication repertoire. This theoretical framework helps to highlight the fact that the instruments a political interest group is using are dependent on characteristic factors either inside or outside of a given organization. The adoption of different online communication tools is hypothesized to be influenced by the media and political environment an interest group is active in, as well as its organizational capacities and incentives. Survey data from 887 politically active interest groups in Switzerland is used to test these hypotheses. Subsequent logit regression models show that the results can best be summarized as “politics as usual” – there is only little support for the assumption that online communication is rather used by smaller, financially weak, fringe organizations.

Statistics

Downloads

36 downloads since deposited on 31 Mar 2014
3 downloads since 12 months
Detailed statistics

Additional indexing

Item Type:Working Paper
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:Technology adoption and use, interest groups, Switzerland, internet, online communication
Language:English
Date:2014
Deposited On:31 Mar 2014 12:21
Last Modified:05 Apr 2016 17:46
Series Name:National Centre of Competence in Research (NCCR) Challenges to Democracy in the 21st Century
Number of Pages:20
Funders:SNSF
Free access at:Official URL. An embargo period may apply.
Official URL:http://www.nccr-democracy.uzh.ch/publications/workingpaper/pdf/wp_75.pdf

Download

Preview Icon on Download
Preview
Filetype: PDF
Size: 147kB

TrendTerms

TrendTerms displays relevant terms of the abstract of this publication and related documents on a map. The terms and their relations were extracted from ZORA using word statistics. Their timelines are taken from ZORA as well. The bubble size of a term is proportional to the number of documents where the term occurs. Red, orange, yellow and green colors are used for terms that occur in the current document; red indicates high interlinkedness of a term with other terms, orange, yellow and green decreasing interlinkedness. Blue is used for terms that have a relation with the terms in this document, but occur in other documents.
You can navigate and zoom the map. Mouse-hovering a term displays its timeline, clicking it yields the associated documents.

Author Collaborations