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The emergence of network media logic in political communication: A theoretical approach


Klinger, Ulrike; Svensson, Jakob (2015). The emergence of network media logic in political communication: A theoretical approach. New Media & Society, 17(8):1241-1257.

Abstract

In this article we propose a concept of network media logic in order to discuss how online social media platforms change political communication without resorting to technological determinism or normalization. We argue that social media platforms operate with a distinctly different logic from that of traditional mass media, though overlapping with it. This is leading to different ways of producing content, distributing information and using media. By discussing the differences between traditional mass media and social media platforms in terms of production, consumption and use, we carve out the central elements of network media logic – that is, the rules/format of communication on social media platforms – and some consequences for political communication.

Abstract

In this article we propose a concept of network media logic in order to discuss how online social media platforms change political communication without resorting to technological determinism or normalization. We argue that social media platforms operate with a distinctly different logic from that of traditional mass media, though overlapping with it. This is leading to different ways of producing content, distributing information and using media. By discussing the differences between traditional mass media and social media platforms in terms of production, consumption and use, we carve out the central elements of network media logic – that is, the rules/format of communication on social media platforms – and some consequences for political communication.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2015
Deposited On:31 Mar 2014 12:30
Last Modified:19 May 2018 05:07
Publisher:Sage Publications Ltd.
ISSN:1461-4448
OA Status:Closed
Publisher DOI:https://doi.org/10.1177/1461444814522952

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